Without further ado, let's get to the bottom of the Happy Meal box for the bagged prize!Īnd now we travel back to the days of when McDonald's abandoned its styrofoam packages and paper Happy Meal box in favor of eco-conscious wrappers and Happy Meal bags. Surprisingly enough for generations before them, there were some excellent 90s defining Happy Meal toys. The 1990s were going to be tough for Baby Boomers, Generation Xers, and Generation XYers who grew up with McDonald's before then, but the 1990s were the period when Millennials went through their adolescent stage. The McDonaldLand gang was far more iconic than the new Burger King Kids Club in the 20th Century, but the Burger King Kids Club was The McDonaldLand gang for Millennials and some Generation Zers in the 2000s. From what I remember, it took a while for Generation XYers like myself to warm up to the Burger King Kids Club in the year 1990, but Generation Yers took a liking to them right away. (the group's dog), Lingo (the art fan), and Jazz (the music lover) were added to the gang. (the studier), and Boomer (the sports fan). At first, in January of 1990, there was Kid Vid (tech-savvy kewl kid), Snaps (the photographer), Wheels (the wheelchair-bound kid with huge aspirations), Jaws (the hip dresser), I.Q. The Burger King Kids Club were the 90s version of the new McDonaldLand crew from the 1980s. (The first and 'explosively wicked' official Burger King Kids Club Commercial to feature the BKKC toys afterward) ('Totally Rad' First Commercial that was out during the time that Record Breakers cars from 1989 into 1990 was at BK) As a result of that, the Burger King Kids Club was invented in 1989 (during the big baby boom of the late 80s) and introduced in January of 1990. The 1990s would be when both Baby Boomers and Generation Xers were nostalgic for the 1970s and Millennials would dethrone Xennials as the center of attention. McDonald's rival Burger King had 'a lot riding on them' for the 1990s. Burger King won this time and Taco Bell with Gidget the Taco Bell Chihuahua was awarded as the champion of the 2nd rate war. The 1st rate of Drive-Thru wars was still between Burger King and McDonald's, but the 2nd rate wars were a challenge for Taco Bell and Wendy's eaters.
The 1st rate Drive-Thru wars in the 1980s were between McDonald's and Burger King, with the 2nd rate wars being Wendy's versus Hardee's. Of course, the earliest Happy Meal toys were made in 1978, so there was a nice copyright date of 1978 stamped on the toys for children and teens of the 1980s who love all products made from 1978 to 1989. McDonald's would never be the same after the introduction of Happy Meals in the summer of 1979. Ah! I can taste it in my mouth while talking about it.the joys of an adult meal undersized for children.
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